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"The Persuaders" - Preview

  • Aired: 11/09/2004
  • 00:31
  • Rating: NR
It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyzes how big businesses advertise more than just a product -- they’re selling a lifestyle.
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"The Persuaders" - Preview
"The Persuaders" - Preview
An inside look at the business and science of selling us on what we want.
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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Park Foundation, the John and Helen Glessner Family Trust, Wyncote Foundation, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.
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