FRONTLINE

The Persuaders

Season 23 Episode 3 | 55m 16s

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.

Aired: 11/09/04

Rating: NR

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